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Case studies

Practical experiences with forecasting

We shall try in our paper to give you our impressions and experiences on "Foresight" in the sense of forecast and "Hindsight" in the sense of using it for further solutions to problems with regard to market research in the pharmaceutical field.

Catalogue: Seminar 1977: Foresight Or Hindsight?
Authors: Friedhelm Brüdgam, Gerhard Studynka
March 1, 1977
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Citation

Brüdgam and Studynka (1977a, March 01). Practical experiences with forecasting. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/practical-experiences-with-forecasting


Research papers

Can you forecast the effectiveness of a promotional campaign?

I would like to spend a few minutes looking at what is meant by predicting the effectiveness of a promotional campaign. Second I would like to talk about some of the efforts that have been made in the field, and related areas, passing a few comments....

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Philip J. Brown
March 1, 1977
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Citation

Brown, P. J. (1977a, March 01). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign-


Case studies

The market for pig growth promoters in the United Kingdom

Our objective in the pig growth promoter survey was not only to measure existing product usage but also to examine attitudes to the growth promoter/feed additive category in general, and then to establish as clearly as possible farmers' awareness of...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: John Landell Mills
November 24, 1976
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Citation

Landell Mills, J. (1976a, November 24). The market for pig growth promoters in the United Kingdom . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-market-for-pig-growth-promoters-in-the-united-kingdom-


Research papers

How should a product score in a blind test to stand a chance in the market?

On the basis of practical research experience gained over many years the author has formulated guidelines for the interpretation of product test results. These guidelines are minimum ratings a product should score in a product test if it is to have a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jörg Rehorn
September 1, 1976
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Citation

Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-should-a-product-score-in-a-blind-test-to-stand-a-chance-in-the-market-


Research papers

The use of qualitative research in the development of effective advertising

This paper outlines how the authors use qualitative research on rough anamatic commercials to develop finished advertising films. It describes the way in which we believe research should be used and tries to spell out the principles upon which the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: David Cowan, Chris Cowpe
September 1, 1976
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Citation

Cowan and Cowpe (1976a, September 01). The use of qualitative research in the development of effective advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-qualitative-research-in-the-development-of-effective-advertising


Research papers

Fiesta

This paper describes a comprehensive, Europe-wide program of marketing research carried out over a period of four years to assist development of an entirely new Ford small car: Fiesta. The research program, which was an integral part of the car's...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: R. P. Smith, C. A. Molloy
September 1, 1976
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Citation

Smith and Molloy (1976a, September 01). Fiesta. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fiesta


Research papers

Towards the elimination of risk from investment in new products

This paper sets out to show how a technique which was originally developed simply as a means of eliminating the fundamentally unacceptable product before it incurred substantial losses in test market, has shown itself to be capable of much more. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: D. Reay, Brian C. Pymont, Patrick G. M. Standen
September 1, 1976
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Citation

Reay, Pymont and Standen (1976a, September 01). Towards the elimination of risk from investment in new products. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/towards-the-elimination-of-risk-from-investment-in-new-products


Research papers

How should a product score in a blind test to stand a chance in the market? (German)

On the basis of practical research experience gained over many years the author has formulated guidelines for the interpretation of product test results. These guidelines are minimum ratings a product should score in a product test if it is to have a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jörg Rehorn
September 1, 1976
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Citation

Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market? (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-should-a-product-score-in-a-blind-test-to-stand-a-chance-in-the-market-german-


Research papers

Possibilities for use of a new multivariant analysis method (German)

In this report a new multivariant model is presented. In the first section a use-oriented systematic is developed. Within this systematic the multivariant technique, at present in vogue in practical research, is arranged. The new technique: Partial...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erich Weihs
June 15, 1976
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Citation

Weihs, E. (1976a, June 15). Possibilities for use of a new multivariant analysis method (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/possibilities-for-use-of-a-new-multivariant-analysis-method-german-